Apple

Apple

Spotlight on Apple's latest products: iPhone, Mac, iPad, Apple Watch, Vision Pro, and more. Apple's business and their impact on the tech ecosystem.

apple cpu soc chip enterprise ai industry data center apple silicon apple m2 apple m4

Why is Apple making a data center chip?

"ACDC" (Apple Chips in Data Center) would be the clear winner in 2024's chip naming competition
Editor's take: Of course, Apple is designing its own AI chips for its data centers. This will give them an end-to-end, cloud-to-edge AI system that its competitors will not be able to match anytime soon.
apple m4 ipad arm tablet apple silicon npu ai pc with video

Apple M4 arrives less than a year after M3 as the AI PC battle looms

Something to look forward to: With its newly announced iPads, Apple is fast-tracking the introduction of its M4 processors to compete in the upcoming AI PC race. Although the Cupertino giant claims it has the most powerful NPU on the market, Qualcomm might disagree. Meanwhile, Intel is preparing significant AI performance upgrades over the next year, and Nvidia claims that its GPUs reign supreme in generative AI.
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Apple iPhone and Samsung Galaxy dominate phone sales, take over the entire top 10 list

No room for competitors
In a nutshell: Apple and Samsung were the best-selling smartphone manufacturers in the first quarter of 2024, together occupying every spot on Counterpoint's latest global top 10 list. iPhones captured four of the top five positions, conceding only the fifth spot to Samsung's Galaxy S24 Ultra. At the top of the stack is the iPhone 15 Pro Max. According to the report, this is the first non-seasonal quarter in which a Pro Max variant reached the top of the hill.
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